Hi there, I'm Annika

A UI/UX Designer with a background in graphic design

I’m a designer who combines data-driven insight with creativity. My work includes client projects as well as my own digital product, Woolning.

Recent Projects

Client
Woolning
Release Date
Oct, 2024

Woolning

I created and designed the world’s first pattern design tool for knitters, allowing users to design and test different color combinations for sweater patterns. I led my team from the initial idea to release, and continue to iterate and maintain it. woolning.com
Product design
UI/UX
branding
leading
Client
Kotirinki
Release Date
Jan, 2025

Client Portal

For Kotirinki, a cleaning company, I created an app that enables shift management, introduces a digital sales system, and enhances communication between clients and franchisees. asiakassivu.kotirinki.fi
UI/UX Design
Client
Forest Machine Company
Release Date
March, 2025

Dashboard Design

I designed a dashboard for a forestry company’s internal management system that gives instant visibility into machine locations, key data, alerts, maintenance history, and notes. I also introduced a new menu structure and features that made navigation easier and improved overall efficiency.
UI/UX
redesign
new features
Client
Electricity Company
Release Date
December, 2024

Legacy System Redesign

The electricity company required an updated interface for their legacy system. I delivered a modern redesign and introduced a new menu system that significantly improved navigation.
UI/UX
redesign
6
Years Experience
in UI/UX Design
10+
Years Experience
in Graphic Design
15
Client Projects
in UI/UX Design
1

Research

I start by understanding the context, users, and their needs through research. This helps me uncover insights and define the real problem to solve. Competitive analysis and interviews are the key elements in here.
2

Define

Based on the findings, I define the core problem and translate it into clear design goals. I build user personas and use cases to ground the work in real needs, ensuring the whole team stays aligned and focused on measurable goals to success.
3

Ideate

I generate a wide range of ideas through workshops, sketches, and brainstorming. At this stage, quantity matters, and I encourage bold thinking before narrowing down to the most promising concepts.
4

Prototype

I bring ideas to life with wireframes and interactive prototypes. These allow me to test usability, validate flows, and communicate solutions effectively to both users and stakeholders
5

Test

I validate designs with real users through usability testing and feedback sessions. The goal is to uncover friction points early and iterate quickly, ensuring the final solution is both intuitive and valuable
1

About me

I'm UI/UX Designer who loves everything from complex UI designs to simple illustrations. I love to draw in my free time and browse the internet for new and exciting designs. I strive to keep up with the latest trends and continuously learn new tips and techniques. Even though I appreciate beautiful designs, I understand that the key element in websites and apps the experience of using it. No one will remember a pretty design if the experience is horrible. My goal is to create the coolest designs with the best user experience.
2

How I collaborate

I believe the best results come from open collaboration and clear communication. I enjoy working closely with product managers, developers, and other designers to ensure that ideas move smoothly from concept to implementation. My role is often to bring structure and clarity to the process, whether by facilitating workshops, visualizing ideas quickly, or translating user needs into actionable design decisions. I value feedback as a tool for improvement and see iteration as a natural part of building great products.
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